Every year, over 800,000 people become naturalized citizens in the United States — many are in battleground states. We believe the future of our democracy depends on finding, understanding, and effectively engaging them.
Our goal is to advance democracy by effectively reaching immigrant voters
American voters are changing demographically. Our campaigns must recognize and reflect those changes.
According to the US census report published in 2021, the United States is not only browner, it is a country of immigrants who are naturalized citizens. On average 860,000 new citizens/eligible voters are sworn in every year in the United States.
Since 2000, the size of the immigrant electorate has nearly doubled to 23.2 million – exponential growth from just 6.2 percent in the 2000 presidential election.
Our mission is to provide tools and research to help campaigns and organizations effectively reach immigrant voters across the United States. We also aim to empower progressive organizers by creating a virtual hub for developing tools and gathering best practices.
We offer mapping tools and analysis to refine your messaging and field organizing
By combining 2020 US Census data with 2020 election data, the Vital Voters offers information and analysis that help clients refine their messaging and field organizing. We can help you reach first-time or irregular voters with language- and culturally-appropriate plans.
We are working on going further, to integrate data about individual voters based on where they live and how often they vote. We are also planning to include breakdowns by age, to better find younger voters.
We can then help campaigns and voter registration groups zero in on where irregular and newly registered voters are concentrated, as well as where voter engagement levels are lower or higher.
Armed with this information, campaigns can better target these voters with language- and culturally-appropriate materials and volunteers.
A New Era of Voter Engagement
We gather data and develop tools for campaigns and advocacy organizations to engage immigrant voters
The electorate is changing
We are changing outreach
Making inroads in every state
Providing tools to reach immigrant voters
We help campaigns and organizations better understand and engage immigrant voters
We have developed a detailed interactive map of immigrant voters in battleground states. This tool will help campaigns and organizations better understand and engage immigrant voters.
We passionately believe in American democracy. We also recognize how quickly America is changing demographically. We have an opportunity to reach immigrant voters or new citizens, breaking traditional barriers as we go forward.
Interactive Map and Strategic Analysis
We create interactive maps layered with information about immigrant voters in a particular district or state. Along with the map, we offer an analysis of immigrant voters in a particular voting district to help campaigns and organizations develop a strategy.
We support your staff with ongoing training on the tools that we create and plans that we develop with you.
We work with campaigns and organizations to help develop field and outreach plans focused on immigrant voters.
Our team is comprised of genuinely gifted minds
She has made numerous TV and radio appearances and has been invited to speak throughout the U.S. and also in Europe and Asia. Her writings have been published by cnn.com and the Washington Post.
She’s co-directed and co-produced:
9500 Liberty, a critically acclaimed documentary project about the culture war over immigration:
Story of America, a documentary project exploring America’s division and documenting Rev William Barber’s Moral Monday movement in North Carolina:
www.storyofamericafilm.com (in development as a feature film and a podcast)
In addition, she’s helped create hundreds of short educational and advocacy videos on social media about political issues. She helped launch act.tv’s live-streaming program.
She founded the Coffee Party, a grassroots organization promoting civil dialogue and democratic reforms, in response to the Tea Party in 2010. She also launched a number of popular online communities since then: The Talk on Main Street, Bridge the Divide, America Welcomes Refugees, Libyans and Americans United for Peace and Friendship, and Facing Humanity.
Although her personal and professional experiences have been various, she approaches all her projects as a tenacious problem-solver. Currently, she’s obsessed with trying to figure out how organizations and campaigns can improve voter outreach to naturalized citizens/immigrant voters. To that end, she’s leading a data-based consultancy, Immigrant Voter Project, focused on advancing that goal.
She was born in Seoul, South Korea, and immigrated to Houston, TX when she was nine years old with her family. She grew up working at a truck diner owned by her parents.
She began her career as a student of philosophy at Boston University; did graduate work in political theory at the University of Oxford; learned about business strategy and planning in New York, and produced and directed theater and developed indie films in Los Angeles.