We are a boutique agency created in 2020 to gather data on immigrant voters and work with political campaigns and advocacy organizations to develop customized outreach plans.

We have developed an interactive map of immigrant voters in battleground states to make it easier to identify, understand, and target immigrant voters.

The kind of information we have to include country of origin, English proficiency, language preference, how people voted in previous elections, and the number of voters registered in that area.

Because we get the bulk of our information from the Census Bureau, the most granular information about voters is at the census tract level. We currently do not have individual household information.

We get our data from publicly available sources, including the Census Bureau’s yearly survey (American Community Survey) and local voter registrars.

Most campaigns and advocacy organizations do not have easy access to information about their voters. As a result, they often operate with outdated assumptions or some basic and unhelpful demographic data about race and income.

We help in three ways. First, we provide you with an interactive map containing useful details about immigrant voters in their district or state. Second, we collaborate with you on a strategic plan to effectively engage those voters. Third, we train your staff to make most of the tools we have developed and others we recommend for reaching immigrant voters.

It depends on what your needs are. We are passionate about advancing democracy. So let’s talk about how we can work together.

Vital Voters is a project that started in 2020, and it is the brainchild of two progressive activist friends, Marjorie Roswell, a freelance developer, and Annabel Park, a campaign consultant and an immigrant rights advocate. Marjorie convinced Karsten Vennemann, the principal scientist and GIS Analyst at Terra GIS, to work with us on creating the interactive map. Annabel invited Jack Keller, a campaign consultant with experience working in immigrant communities, to join the project so that we can work closely with campaigns to develop strong messaging and field plans using the data. We expect that we will continue to grow in size and capacity as we go forward.

Annabel is Korean American and spent many election cycles trying to help Asian American voters who lack English proficiency participate in elections. Often, the campaigns don’t realize that voters in their district are never reached because of the language barrier. It’s just a fact that most campaigns do not have access to information that will help them develop a strong plan to reach immigrant voters. It’s time we worked together to change this.